Support and advise leaders and companies on their strategy to help them build strong relationships with institutions, the media, and public opinion, and creating a favorable environment around their projects,and help them create new opportunities by strengthening their local presence and enhancing their territorial impact.
Vulnerant omnes ultima necat. All hurt, the last one kills. These are the hours. The hours that organisations let pass by by not taking sufficient account of the environment in which they operate. Changes in legislation and local policies are as much opportunities to be seized or encouraged as they are constraints to be anticipated and prevented.
A project can fail because of the involvement of stakeholders, especially elected officials and civil society, was not anticipated and the interest of the project for the territory was not known. Any public decision is preceded by a battle of ideas and therefore, this battle must not be neglected.
Building a relationship of trust with its stakeholders must be part of any organization's strategy, and influence communication can transform its relationship with its environment into a strategic lever. This strategy begins with the understanding of the stakeholders' expectations, to then build messages that meet each of these expectations.
Opinion is built in a trialogue between public authorities, the media and civil society, and it is therefore these three audiences that an influence strategy must address. We believe that every organization, every company, has the right to be advised and defended in the political arena and that it is from the fruitful dialogue with its environment that a common prosperity will be born.
Graduated from lawyer school of Paris and with a masters on International Relations (Hebrew University of Jerusalem), I was a parliamentary assistant to Olivier Véran, MP for Isère and then minister, since 2017, before joining the communication agency CommStrat. As Consulting Director, I advised and supported companies and unions in their influence communication and public affairs strategies, particularly in the health, energy and digital sectors.
In February 2023, I decided to create my own influence strategy consulting firm, Lumen Influence, to help companies build strong ties with institutions and public opinion and create consensus around their projects.
Controlling your image and managing your relations with your stakeholders, especially public authorities and other institutional actors.
Definition of messages, elaboration of communication supports, identification of your stakeholders, strategy on social networks.
Anticipating changes in your legislative and regulatory environment and finding opportunities to remove obstacles.
Parliamentary and political monitoring, advice and implementation of public affairs strategies, influence strategy.
Create the conditions for local acceptance of your projects, particularly industrial installations, by communicating early and at every stage with your local stakeholders and by finding institutional allies to build support.
Development of messages and addressing strategy, identification and prioritization of stakeholders, search for modus vivendi.
Giving visiblity to your organization and its messages.
Organization of conferences, debates, symposiums, trade shows, lunches and dinners for decision-makers, inaugurations, exhibitions, press trips, general meetings.
Carrying your messages in the press and using public opinion as a lever for your institutional relations.
Writing and broadcasting press releases and press kits, strategy consulting, coaching and media training.
Support in crisis management to master the narrative.
Institutional and media relations strategy, set up a crisis unit.
contact [a] lumen-influence.fr
I have supported federations of artisans and small and medium-sized enterprises (SMEs) in finding new opportunities and overcoming the regulatory obstacles faced by their professions, particularly by liberalizing certain activities.
I have assisted energy companies in their installation projects within the framework of tenders, ensuring the engagement of all stakeholders.
I have helped industrial companies gain visibility for their signing of major contracts, securing the presence of officials and the press.
I have guided industrial sites in crisis communication to ensure stakeholder support and preserve their image.
I have supported companies and federations in advancing their legislative and regulatory issues with strong growth potential.