Support and advise leaders and companies on their strategy to help them build strong relationships with institutions, the media, and public opinion, and creating a favorable environment around their projects, and new opportunities by strengthening their local presence and highlighting their territorial impact.
Vulnerant omnes ultima necat. All hurt, the last one kills. These are the hours. The hours that organisations let pass by by not taking sufficient account of the environment in which they operate. Changes in legislation and local policies are as much opportunities to be seized or encouraged as they are constraints to be anticipated and prevented.
A project can fail because of the involvement of stakeholders, especially elected officials and civil society, was not anticipated and the interest of the project for the territory was not known. Any public decision is preceded by a battle of ideas and therefore, this battle must not be neglected.
Building a relationship of trust with its stakeholders must be part of any organization's strategy, and influence communication can transform its relationship with its environment into a strategic lever. This strategy begins with the understanding of the stakeholders' expectations, to then build messages that meet each of these expectations.
Opinion is built in a trialogue between public authorities, the media and civil society, and it is therefore these three audiences that an influence strategy must address. We believe that every organization, every company, has the right to be advised and defended in the political arena and that it is from the fruitful dialogue with its environment that a common prosperity will be born.
FONDATEUR
Graduated from lawyer school of Paris and with a masters on International Relations (Hebrew University of Jerusalem), I was a parliamentary assistant to Olivier Véran, MP for Isère and then minister, since 2017, before joining the communication agency CommStrat. As Consulting Director, I advised and supported companies and unions in their influence communication and public affairs strategies, particularly in the health, energy and digital sectors.
In February 2023, I decided to create my own influence strategy consulting firm, Lumen Influence, to help companies build strong ties with institutions and public opinion and create consensus around their projects.
CHARGE DE MISSION
Titulaire d’un Master 1 de Droit public parcours Études parlementaires et Droit des assemblées, j’ai été collaborateur politique à la Métropole Aix-Marseille-Provence. À ce poste, j’étais chargé de mettre en œuvre la stratégie globale de communication du groupe politique, d’élaborer des dossiers, éléments de langage et discours destinés aux élus, ainsi que de rédiger des communiqués de presse.
Parce que chaque mission requiert une expertise spécifique, nous travaillons avec un collectif d’experts reconnus dans leurs domaines (presse, communication marketing, création de contenus, stratégie digitale, etc.). Ce réseau nous permet de renforcer nos capacités d’action et d’apporter à nos clients un regard complémentaire et des compétences pointues, en toute indépendance.
Controlling your image and managing your relations with your stakeholders, especially public authorities and other institutional actors.
Definition of messages, elaboration of communication supports, identification of your stakeholders, strategy on social networks.
Anticipating changes in your legislative and regulatory environment and finding opportunities to remove obstacles.
Parliamentary and political monitoring, advice and implementation of public affairs strategies, influence strategy.
Create the conditions for local acceptance of your projects, particularly industrial installations, by communicating early and at every stage with your local stakeholders and by finding institutional allies to build support.
Development of messages and addressing strategy, identification and prioritization of stakeholders, search for modus vivendi.
Giving visiblity to your organization and its messages.
Organization of conferences, debates, symposiums, trade shows, lunches and dinners for decision-makers, inaugurations, exhibitions, press trips, general meetings.
Carrying your messages in the press and using public opinion as a lever for your institutional relations.
Writing and broadcasting press releases and press kits, strategy consulting, coaching and media training.
Support in crisis management to master the narrative.
Institutional and media relations strategy, set up a crisis unit.
contact [a] lumen-influence.fr
J’ai accompagné des fédérations d’artisans et de TPE-PME à trouver de nouveaux débouchés et à lever les obstacles réglementaires auxquels faisait face leur profession, notamment en libéralisant certaines activités.
J’ai accompagné des énergéticiens dans leurs projets d’implantations dans le cadre d’appels d’offres pour emporter avec eux toutes les parties prenantes.
J’ai accompagné des entreprises industrielles pour donner de la visibilité à leur signature de grands contrats, assurer la présence des officiels et de la presse.
J’ai accompagné des sites industriels dans leur communication de crise pour assurer la solidarité des parties prenantes et préserver leur image.
J’ai accompagné des entreprises et fédérations dans le portage de leurs enjeux législatifs et réglementaires avec de forts leviers de croissance.